This tool is scanning through search engine results for the keyword/phrase you entered to determine where your website or link is located. As the test runs, it’s good to see green results immediately. That means your website was found on the first page for results by search engine for that keyword. Even if you don’t have a position in the top 3, a front page position is good news. However, if your website isn’t showing in the top ten pages then you have a problem. Either you haven’t optimized for that keyword, or you haven’t followed quality guidelines and your website may be penalized.
Here’s some tips on how you can get a better keyword position:
Build valuable backlinks. Just like with keywords, less can be more. Use this tool to check your backlinks to find out the Page Rank of websites that link to your website. Authority links are ideal, and avoid cheap shortcuts like buying a ton of low quality backlinks, as this can result in a lower keyword position or even being blacklisted by search engines.